Flapper Fashion developed alongside the Art Deco movement, over the twenties and thirties. It was a period of excitement about all things sleek and modern, from the fashionable short cropped hair to smooth, heavily stylised airbrush art. The silhouette of the time was also stylised and simplified - the ideal was flat-chested and waistless, hence the French word for the style, "garçonne", boy-girl. A fashionable flapper had short hair, a scandalously short (by the standards of the time), shapeless shift dress, a chest as flat as a board, wore make up (and applied it in public), smoked with a long cigarette holder and epitomised the spirit of a reckless rebel who danced the nights away in the Jazz Age.
Coco Chanel rose in prominence through the flapper era, promoting the styles we associate with flappers. She worked in neutral tones of beige, sand, cream, navy and black in soft fluid jersey fabrics cut with simple shapes that did not require corsetry or waist definition. They were clothes made for comfort and ease in wear making them revolutionary and quite modern. She is also credited with the invention of every woman's fashion staple: the Little Black Dress.
Sequin stripe Little Black Dress by Kate Moss for Topshop, £85.