Can you tell I've had a scanning session? Leach-Way Summer Fashions pattern catalogue, circa early-mid 30s (and yes, it still has the free patterns illustrated on the cover!).
Above: 1930s perennials - polka dots and frilly caplet sleeves. Below: I love all the different neckline and collar details. And I'll take the hat, second from right.
This era was especially big on bows - extravagant bows on sailor collars, winged bow sleevelets, a bow-fronted playsuit (this may look familiar, as it was featured earlier this month in my 1930s beachwear post, along with the halterneck playsuit on the facing page)
Going to the beach? Don't forget your bobble hat! I love the halter style neckline - and the circle print - on the dress second from right.