Thursday, July 1, 2010
Sun on your skin
Most modern-day retro pin-up models - presumably following the standard set by Dita von Teese - seem to cultivate a milky white complexion. Not that that's a bad thing, but I just wonder what's the aversion to developing a tan? With Dita I would assume it stems from her goth tendencies, but why does everyone else feel the need to emulate this look? After all, at the height of pin-up and cheesecake - the 40s-to-early-60s period on which most modern 'retro pin-up' photos are based - a tan was desirable. My vintage magazines from the 1940s and 50s carry articles on successful sunbathing, and Bettie Page and Marilyn Monroe (among others) show a healthy golden glow in the beach photo shoots above. Again, I'm not saying that pale skin is bad, I'm just wondering at the perception that it is somehow retro, or the only 'correct' skintone for pin-up modelling.
Advice on "how to tan beautifully", from Everywoman magazine, July 1946.
Summertime skincare for all ages, from Everywoman, July 1949
** Edited to re-iterate: I did NOT want to start a discussion about whether pale or tanned is better or worse - that wasn't my point. My point was that it seems to me that pale is considered more 'RETRO', and wondering whether others agreed or saw it differently.