Thursday, August 12, 2010

Yardley "Put Your Best Face Forward" (1942-43)

"To work for victory is not to say goodbye to charm". Yardley ran this series of wartime adverts over 1942/3. Each shows a woman engaged in "war work" - driver (?), Wren, factory girl, nurse - and a patriotic message encouraging women to "keep within ourselves the spirit of lightheartedness" and "work hard and let no weariness appear". Do enlarge to read the text in full - it's really quite rousing stuff!

"Let us face the future with held-high heads. And let us always honour the subtle bond between good looks and morale."

1 comment:

  1. Great find.
    I've added them to my Pinterest board on war, women and "glamour".


I'd love to hear your thoughts!


Related Posts with Thumbnails