1. Diversity Rules
To some, it's a decade where fashion was directionless, with diametrically opposed subcultures including punk, hippie and disco competing for the style spotlight. But, contrarily, I see these as reasons to love the seventies. It was in many ways the first "anything goes" era, where fashion became truly divergent. Really for the first time, fashion was not prescriptive: Skirts could hit anywhere from mini to maxi, you could opt for blousy and romantic, sharp tailoring, "ethnic" fashions like kaftans, or skintight lycra.
2. The Fit n Flare Silhouette
The standard silhouette - if there were such a thing in the 70s - was a fit-and-flare shape, flattering to virtually all figure types and a welcome alternative to the boxy, waist-eliminating shapes of the mid- to late-sixties.
3. Pick A Revival
Brands like Laura Ashley and Gunne Sax headed up the Victorian-Edwardian revival with high collared ditsy-printed cotton prairie dresses decorated in crochet lace edging.
Meanwhile, mainstream fashion was taking influences from the 1930s, 40s and 50s - each of which I'll be examining in more detail over the coming weeks.
4. Easycare fabrics
The frail silk crepe-de-chines and notoriously temperamental rayons of the 1930s and 40s are totally gorgeous, but so delicate that even entrusting it to the dry cleaners can be a nerve-wracking experience. So there's really something to be said for being able to chuck 1970s polyester and heavy cottons in the washing machine.
So come on, what do you love about the 70s? Who are your 70s style icons?