Saturday, May 19, 2012

A Personal Matter: Toothpaste

Following up from my underarm freshness post and continuing my "unglamorous ads" series, I bring you a brief history of toothpaste advertising!


Jewsbury & Brown's Oriental Tooth Powder, 1913


Maclean's, 1938


Phillips, 1942


Solidox, 1943


Pepsodent, 1945


Kolynos, 1947

After the war Kolynos reverted to their pre-war "spotlight on charm" advertising theme, but during the war they replaced this slogan with "spotlight on service", featuring women in war work - I'll share those ads in a separate post.


Gibbs, 1948

I imagine this was part of a series, but only this one example crops up in my magazine collection.


Odol, 1948


Pepsodent, 1948


Colgate, 1949


Colgate, 1950


Pepsodent, 1951


Pepsodent, 1952


Colgate, 1952

I think this one's hilarious!

4 comments:

  1. What a great look back at a daily staple in everyone's life. When I think about vintage toothpaste, the first that usually springs to mind is that scene in Grease when Jan sings the "Brusha, Brusha, Brusha" jingle for Ipana.


    Wishing you a serenely lovely Sunday,
    ♥ Jessica

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  2. "Acid fur" is cracking me up here! And who on God's green earth would honestly want to brush their teeth with Milk of Magnesia? Hey, I can brush my teeth and get my laxative in at the same time! Awesome!

    Cheers,
    Joanne :-)

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  3. I remember Gibbs Dentifrice, it was horrible, it frothed up a bit in the tin and looked like pale blood, yuk!

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  4. Baking soda shares many of the chemical properties (ahem) of milk of magnesia (worth knowing if you ever have an upset digestion). Perhaps it's a forerunner of the Arm & hammer thing?

    My nan used salt. Yeauch, but hygeinic and abrasive so I guess it would work!

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I'd love to hear your thoughts!

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