One of the things that interests me in my vintage magazines are the adverts. And it's not just the ads for glamorous products like shoes and lingerie and beauty products that catch my attention - I'm also intrigued by the advertising for personal products available through the ages. So I've decided to celebrate these unglamorous ads in a new blog mini series, starting with a brief history of underarm freshness.
Early armpit care consisted of padded "dress shields" designed to protect delicate fabrics from corrosive perspiration - though the 1908 "Beautifit" shields of rubberised cotton sound enormously uncomfortable! Dress shields continued to be popular through the first half of the 20th century and beyond, perhaps used in conjunction with the variety of deodorants and anti-perspirants (some offering up to a week's protection!) which became available. I also think that "Odo-Ro-No" is the best name for a deodorant ever.