Every time a new "vintage" themed publication/event/fair launches itself, it perpetuates the stereotype of vintage as exclusively rooted in 40s-50s fashion and design, pin-up and burlesque, and buttercream-frosted cupcakes (I'm at a loss as to how cupcakes came to be considered "vintage" since such a thing was virtually unheard of during the 40s-50s, particularly during rationing).
But while these are all lovely things, vintage isn't just midcentury and rockabilly, and to limit the scope of vintage to such a narrow area does the concept a huge disservice - there's so much more to vintage than that.
Vintage is 1920s dropwaist frocks (note I don't say beaded flapper dresses!), 1930s wax flower bridal crowns and Art Deco detailing. Vintage is the quest for the perfect playsuit, and the joy of a cute handbag. It's adorable novelty prints, delicate rayons and comfortable cottons; conical coolie hats, tilt toppers and rainhoods. It's flowing curls and pixie cuts. Yes, it's making do and mending, wasp-waisted tailoring and fabulously full frou-frou petticoats, but it's also crimplene minis, flowing chiffon maxis and neovictorian prairie dresses. It's disco chic and it's argyle tank tops. And it's more likely to bake fruit loaf than cupcakes.
You may call me a hypocrite saying all this since I do tend to stick to a midcentury aesthetic myself, but just because I do doesn't stop me from appreciating and admiring the styles and design of other eras; it makes me sad that so much of what purports to be "vintage" fails to acknowledge (beyond the occasional surface-scratching glimpse of space-age helmets or the aforementioned beaded flapper dresses) the wealth of incredible style and design from outside those two magical decades. In fact midcentury has become so mainstream within the vintage scene that I'm looking more and more towards 60s and 70s (even - shock horror - 80s/90s!) looks lately just because the (vintage) world sometimes seems so saturated with tea dresses and circle skirts. I will always love the 40s and 50s, but well, when one strives for individuality...
What about you? Would you like to see themed magazines and events which call themselves "vintage" (not "midcentury") present a more rounded view than cupcakes and pin-up? Or perhaps you consider that the term "vintage" does mean the period from WWII to Mad Men, with newer being "retro" and older "antique"?
And while we're on the topic, why is the union flag associated with "vintage"? Since when is patriotism outdated?
Edited to add: Don't get me wrong, I don't think we shouldn't enjoy and embrace all that stereotypical stuff; neither do I think vintage magazines shouldn't focus on the midcentury era - there's no denying it's the most popular. My point was only that there's more to Vintage than just that, and it would be nice to see self-appointed vintage "authororities" recognise that.
Also, I should make it clear that I don't believe in wanting to dress differently for the sake of being different - just that I'm finding myself drawn to other eras to mix it up a bit and keep it fresh.